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Cultural Report

Just beautiful people holding a bottle: the driving forces behind South Korea’s love of celebrity endorsement

Pages 128-135 | Received 26 Feb 2016, Accepted 10 Nov 2016, Published online: 07 Feb 2017
 

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No potential conflict of interest was reported by the author.

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Notes on contributors

James Turnbull

James Turnbull is a freelance writer and public speaker on Korean feminism, sexuality, and popular culture who teaches at Dongseo University in Busan, South Korea. He is the co-author of the chapter ‘Girls’ Generation? Gender, (Dis)Empowerment, and K-pop’ in The Korean Popular Culture Reader (Duke University Press, 2014), and blogs online (thegrandnarrative.com).

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