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Cultural Report

The rise and fall of the ‘King of Hanmai’—MC Tianyou

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Disclosure statement

No potential conflict of interest was reported by the authors.

Notes

1. ‘Incel’, short for ‘involuntary celibate’, is an online subculture. It is widely used as a self-imposed name of young men who define themselves by their inability to find a sexual or romantic partner (Emba Citation2019).

Additional information

Notes on contributors

Jian Xu

Jian Xu is Lecturer in Communication in the School of Communication and Creative Arts, Deakin University. He researches Chinese social media, internet governance and digital youth culture. He is the author of Media Events in Web 2.0 China: Interventions of Online Activism (Sussex Academic Press, 2016).

Ge Zhang

Ge Zhang is a media anthropologist and a postdoctoral fellow at Zhejiang University. He recently received his PhD from the Digital Ethnography Research Centre, RMIT University.

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