The ethics in balancing control and freedom when engineering solutions for sustainable behaviour

Abstract

Research suggests that to allow for sustainable development, consumption patterns must be changed. Individual behaviour is central to society's impact on the environment. However, due to the complexity of environmental issues, much of the political debate and technology development is inaccessible to consumers and based on the values, interpretations and priorities of experts. User‐centred, user‐involved and participatory processes are fundamental in design disciplines such as interaction design and participatory design. Research into the possibilities for cross‐pollination of design for sustainability and user‐centred design has distinguished several strategies for design‐led behavioural change. The strategies differ with regard to the levels of control and responsibility that users are left with, ranging from empowerment through information about consequences of behaviour to blocking behaviour or forcing sustainable practices upon individuals. By considering technological behaviour‐steering strategies in the light of science and technology studies and theory on technological mediation, the paper addresses the ethical issues that arise and discusses how designers can contribute to more sustainable consumption patterns without compromising quality of life, individual freedom and democratic rights.

Keywords:

• design for sustainability
• behavioural steering
• persuasion
• technocracy
• ethics
• participation