Confirmation bias and the sexual double standard: a preregistered replication

ABSTRACT

In 2006, Marks and Fraley published research suggesting that people remembered more information that was consistent rather than inconsistent with a sexual double standard. Despite the impact of that paper on the field, there were several caveats of that research, including a small sample. The present research, therefore, aims to replicate and extend Marks and Fraley’s research. Presently, 400 participants read a vignette about a sexually active man or woman for two minutes. This vignette contained an equal amount of positive and negative information. Participants then had 5 minutes to recall the information from the vignette. In the extension portion of the research, some participants experienced an experimentally varied delay, which was used to create forgetting curves in an effort to parse apart whether any differences in recall were due to differences in the encoding process, retrieval process, or both. Recall results replicated the pattern of results from Marks and Fraley (2006), in that participants remembered more negative information about the woman than the man, and more negative than positive information about the woman. Analyses of forgetting curves were inconclusive, as the predictors explained less than 0.5% of the variance in recalled information.

KEYWORDS:

• Sexual double standard
• gender norms
• gender roles
• sexual norms
• promiscuity

Disclosure statement

No potential conflict of interest was reported by the author(s).