Modeling the effect of Mobility-as-a-Service on mode choice decisions

ABSTRACT

Mobility-as-a-Service (MaaS) can be considered the latest innovative technological solution to sustainable transportation. It offers travelers access to a pre-paid bundle of transportation modes on a single app with the additional convenience of the integration of planning, booking, and payment. Capturing the impact of this new technology on travel behavior remains a challenge, given the scarce number of comprehensive MaaS pilots. In this study, a stated adaptation experiment was designed to determine travelers’ propensity toward using this new service. Such knowledge sheds light on the potential of MaaS to alter daily travel patterns.

KEYWORDS:

• Mobility-as-a-Service
• Stated Adaptation Experiment
• Travel Behavior
• Mode choice

Acknowledgments

The authors are grateful to the Netherlands Organization for Scientific Research (NWO) for funding this research. This work is part of the project “SCRIPTS”, which is part of the program “Smart Urban Region of the Future” (SURF).

Disclosure statement

No potential conflict of interest was reported by the authors.