Effects of personality traits and visual health on driver route-choice behaviour in response to VMS traffic information

ABSTRACT

The advanced travel information system is a prominent intelligent transportation system for which variable message signs (VMSs) are the major components. In Iran, more attention has been paid to sign placement than to other components which are complementary to placement and combine to create relevant and effective messages for the driver. The current study used a stated preference survey to investigate the attitudes and reactions of drivers to VMS information that then were used to build models to reveal the reasons behind driver reactions to a VMS request to change route. The survey included variables affecting driver decisions, such as driver characteristics, attitude and perceptions of current VMS information and traffic in general. The influence of personality traits as subjective factors for driver behavior regarding route choice also was investigated. The results of the estimation of sequential hybrid binary logistic regression model showed that visual health had a significant positive effect on the driver decisions to divert to an alternate route when the VMS messages related to an accident or traffic congestion. Provision of expected delay information about the current route was found to be the most significant factor causing drivers to change route when a VMS indicated traffic congestion ahead. Personality traits such as Agreeableness, neuroticism, extraversion and openness significantly affected driver decisions about changing route when the VMS indicated traffic congestion or adverse weather conditions.

KEYWORDS:

• Variable message sign
• route choice behavior
• personality traits
• visual health
• hybrid discrete choice model

Disclosure statement

No potential conflict of interest was reported by the author(s).