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Transportation Letters
The International Journal of Transportation Research
Volume 15, 2023 - Issue 9
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Research Article

Sustainable development goals and quality practices: a winning combination for customer loyalty in ride-hailing companies

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Pages 1230-1241 | Received 27 Dec 2022, Accepted 02 Jul 2023, Published online: 05 Jul 2023
 

ABSTRACT

Sustainable development goals (SDGs) are both a guide for growing more sustainably and a useful tool for engaging in corporate social responsibility (CSR) that can boost sustainable economic models. Hence, in this paper, we shed light on how companies’ application of SDG practices affects perceived quality (PQ) and consumer loyalty based on the resource-advantage theory of competition (RAT). Exploratory analysis was used to create a scale of SDG practices, which was confirmed through confirmatory analysis. Structural equation modeling was used to analyze the mediation between the constructs. Our findings indicate that PQ mediates the relationship between SDG practices and loyalty, confirming a previous result on CSR. Hence, PQ retains paramount importance; only through PQ can SDG practices affect loyalty. We also propose the theoretical foundations for conceptualizing SDG practices among ride-hailing companies and empirically demonstrate the mediation effect of PQ.

Disclosure statement

No potential conflict of interest was reported by the authors.

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