The effect of corporate reputation on work engagement: A case study in a public hospital

ABSTRACT

The aim of this study was to examine the effect of healthcare workers’ perceptions of corporate reputation on work engagement. This study was carried out with healthcare workers working in a public hospital in the city of Kocaeli, Turkey. Data were collected from 205 participants and then analyzed. The analyses showed that corporate reputation explains 26% of the total variance for physical engagement, 41.2% of the total variance for emotional engagement, 30.2% of the total variance for cognitive engagement, and 37.8% of the total variance for work engagement. Based on the research results, it seems that the improvements to be made in corporate reputation will also contribute to work engagement.

KEYWORDS:

• Work engagement
• corporate reputation
• health sector
• healthcare management
• Turkey

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes on Contributors

Fatih Şantaş, graduated from the Hacettepe University, School of Health Administration in 2008. He holds a Master in Finance from the Gaziosmanpasa University. In 2016 he also graduated as a PhD in Healthcare Management at the Hacettepe University. He is a Faculty Member in Faculty of Economics and Administrative Sciences, Department of Healthcare Management at Yozgat Bozok University.

Özlem Özer, graduated from the Başkent University, Department of Health Care Management with the highest GPA in 2009. In 2015 she also graduated as a PhD in Healthcare Management at the Hacettepe University. She is a Faculty Member in Faculty of Economics and Administrative Sciences, Department of Healthcare Management at Burdur Mehmet Akif Ersoy University.

Meltem Saygılı, graduated from the İstanbul University, Bakırköy High School of Health, Department of Nursing in 2002. She holds a Master’s degree and a PhD in Healthcare Management from the Hacettepe University. She is a Faculty Member in the Faculty of Health Sciences, Department of Healthcare Management at Kırıkkale University.

Şirin Özkan, graduated from the Hacettepe University, High School of Health, Department of Nursing in 2000. She graduated from PhD in Hospital Management at Marmara University in 2014. She is Faculty Member in Faculty of Health Sciences, Department of Healthcare Management at Bandırma 17 Eylül University.