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Original Articles

VI Marketing organisation and policy in the cotton trade: M'Connel & Kennedy of Manchester 1795–1835

Pages 121-133 | Published online: 21 Dec 2011
 

Abstract

Business correspondence is one of the few historical sources to provide an explicit statement of commercial policy, and an analysis of the grounds upon which such policies were formulated. All too often policies of firms or industries have to be deduced from sources which have only an indirect connection or oblique reference to the problem of policy, and factual gaps are bridged by the assumption that policies are formulated rationally and in accordance with the tenets of economic theory.

Reprinted with permission from Business History, 10, 1968. This article is based upon the records of M'Connel & Kennedy of Manchester which are at present in the Library of the University of Manchester. I should also like to express my thanks to Mr H.W. Richardson for his criticisms of an earlier draft of this paper.

Reprinted with permission from Business History, 10, 1968. This article is based upon the records of M'Connel & Kennedy of Manchester which are at present in the Library of the University of Manchester. I should also like to express my thanks to Mr H.W. Richardson for his criticisms of an earlier draft of this paper.

Notes

Reprinted with permission from Business History, 10, 1968. This article is based upon the records of M'Connel & Kennedy of Manchester which are at present in the Library of the University of Manchester. I should also like to express my thanks to Mr H.W. Richardson for his criticisms of an earlier draft of this paper.

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