![Sample our Social Sciences journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/110822/TOC-Subject-Sample-2021-Social-Sciences.jpg"})
ABSTRACT
Previous research on credibility-enhancing displays (CREDs) suggests that long-term exposure to religious role models “practicing what they preach” aids the acceptance of religious representations by cultural learners. Likewise, a considerable amount of anecdotal evidence implicates its opposite, perceived “religious hypocrisy” (forthwith credibility-undermining displays or CRUDs), as a factor in the rejection of religion. However, there is currently little causal evidence on whether behaviors of either kind displayed by religious authorities directly affect pre-existing religious belief. The current study investigated this question by priming Irish self-identified “Catholic Christian” participants with either a clerical CRED or CRUD and subsequently measuring levels of explicit and implicit belief. Our results revealed no effects of immediate CRED or CRUD exposure on either implicit religious belief or three different measures of explicit religiosity. Instead, explicit (but not implicit) religiosity was predicted by past CRED exposure. Prospects and limitations of experimental approaches to CREDs and CRUDs are discussed.
Acknowledgements
The authors would like to express their gratitude to Richard Sosis and two anonymous reviewers for their comments, which were of great benefit to the manuscript. We would also like to thank Ryan McKay and Uffe Schjødt for their practical advice during the design stage, and Jonathan Jong and Azim Shariff for kindly providing their versions of the ST-IAT for use in the above experiment.
Disclosure statement
No potential conflict of interest was reported by the authors.