The potential of Cittaslow for sustainable tourism development: enhancing local community's empowerment

ABSTRACT

The slow movement has recently offered an alternative approach to sustainable tourism development, and this study aims to investigate the potential of Cittaslow philosophy and practices for enhancing local community involvement and empowerment in the tourism sector through which sustainable tourism is better implemented. Qualitative research was conducted on the case of Goolwa in South Australia, the first non-European Cittaslow. The results reveal that not only did Cittaslow accreditation and its accompanying practices encourage local community participation in decision-making processes, but also revitalised the locality of Goolwa through promoting local specialities and products, in particular food and wine. A stronger and more effective collaboration among local communities, businesses and residents after the Cittaslow accreditation was noted in the context of psychological and social aspects of local community empowerment, especially for developing and managing tourism. This paper further discusses the implications of Cittaslow through which local community empowerment and sustainability in tourism can be more achievable.

KEYWORDS:

• Slow city
• small-scale
• sustainable tourism
• community involvement
• psychological empowerment
• social empowerment
• Australia