Diverse Economies of Collective Value Co-creation: The Open Monuments Event

ABSTRACT

Diverse economies research provides understanding and action about the coexistence of dominant forms of capitalism and economic organisation with non-capitalist spaces, where organisations and society can create value beyond a monetised economy. This study explores the collective value generated by the interactions of multiple actors who perform a cultural tourism event in Sardinia, Italy, through which alternative spaces of value creation and value appropriation have emerged. By adopting an interpretive stance, and community case study research strategies, a panel of 26 key informants were involved in the investigation in-situ. We found that conflict and negotiation reshaped actors’ roles and brings innovation and social change. Due to the direct stakeholders’ engagement by symmetric interactions and collaborative practices, actors co-create value through a mix of social, cultural, economic, and environmental mechanisms, and generate outcomes such as the enhancement of social capital, and local resilience.

KEYWORDS:

• Diverse economies
• collective value co-creation
• social value
• social capital
• cultural tourism
• open monuments event

Disclosure statement

No potential conflict of interest was reported by the author.

ORCID

Rita Cannas http://orcid.org/0000-0002-2809-4147