Abstract
The Body Mass Index (BMI) is almost universally used by health practitioners and the general public to determine how to classify a person's body in terms of relative weight. The author traces the story of the vocal actors who developed and championed the BMI as it moved from obscurity to occupy a central position in dominant discourse about body size and its relationship to health. She also highlights the voice of a fat advocate who is challenging not only the BMI, but the general dominant discourse concerning the relationship between body size, health, and personal value. The article serves as a call to all communication researchers working in health contexts to carefully consider how their work might reinforce or challenge this dominant discourse.
Notes
1. Health at Every Size initiatives have also begun to receive academic attention and are beginning to be used as a framework for public health interventions (CitationBacon, 2010; CitationBacon & Aphramor, 2011).