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Abstract
There is no place in the world that has never suffered a disaster. We cannot escape from disaster in our daily life because we exist in a global setting. Disaster can happen to an individual or an organization on any day and anywhere, at any time. Thus, what we do is consider not how to escape disaster, but how to make an effort to overcome it. We usually consider how to reduce the losses caused by damage, how to reduce the degree of damage, and/or how to increase the speed of recovery after a disaster. This article will not discuss the constitution, the factors, or the causes of disaster. It will discuss the efficiency and effectiveness of avoiding disaster and recovering from disasters as quickly as possible through cases close to us in daily life in the view of partnership marketing. And we will argue the possibility and importance of preventing the occurrence of disaster finally. We believe the best way to overcome disasters is to create a multidimensional partnership network with strategic planning to fundamentally prevent the occurrence of disaster.
𰀨𡁀𢞈𦍷𡑗𩦃𨞘𣑵𰍀𡒇𒊐𩦃𣎄𢌒𠀐𢌠𩚙𥄅𠈄𣘁𦂀𧡡𨞘𣑵𒊐𧖙𢠥𒊉𧖙𢌠𧖙𠀐𠅔𥄐𧖙𠀐𡌳𠌁𦍷𡒇𠀠𨞘𣑵𒊐𢉀𧒒𥄅𠈄𡒇𧡡𨞘𣑵𦅙𤈒𠄅𡑢𡅢𡅇𡐵𠠑𦎁𣐧𠈄𒊐𨦂𥄅𠈄𢌒𧡡𠥃𣕩𥐹𢠳𠌂𥐹𣑵𱉃𤈰𥄐𦅙𣘓𤕕𠅴𨞘𣑵𠀓𢞗𠡒𥄅𠈄𠅳𨦂𢌒𥄒𰁓𩦒𰍀𥅣𧡡𒊐
𤄠𥄅𠈄𠉐𠀠𱆁𨞘𣑵𨦂𨞘𣑵𠅔𠀦𨞘𣑵𠆗𡑐𨦂𡅒𠅔𠀦𢠳𰍀𡔒𨞘𣑵𢉰1𒊐𨦂𥄅𠈄𱘖𡌳𢌠𦀩𦅙𰀁𨦂𡐇𢉀𥄄𰍀𦂅𦐒𢠣𨞘𠀅𦅙𰀁𢌠𡔘𰍀𨀣𡢀𠆗𡑐𠅔𠀦𰍀𤈒𣕅𢠳𥅒𥄄𰍀𱄙𣜇𦚀𰀅𱑉𰍀𡔒𨞘𣑵𦍖𠀦𠀅𢉰2𒊐𤐃𨦂𥄅𠈄𦍷𡒇𠠑𦎁𨞘𣑵𤙴𢞗𨞘𣑵𡁩𰍀𩦃𧥣𩍦𠤗𠊔𣕘𠉐𥄅𠈄𥈕𡑣𢠣𰍀𠆗𡑐𡒇𥥨𡌓𤆀𰍀𦄂𒊐𦍷𥄅𠈄𦂀𧡡𠉲𨞘𣑵𥅒𤄂𦑩𰍀𱤴𱁰𰍀𰅱𡙄𤔘𒊐
𢤔𦔤𥄅𠈄𢌒𨞘𣑵𡁀𦑩𠁃𡁩𦍷𠠅𠦘𠤴𢞑𧒐𥄐𠥃𨞘𣑵𰍀𰝲𢍑𱉃𤈰𣕘𢠣𤄳𤈰𠌂𨞘𡔘𤌔𰍀𥄄𦐒𒊐𡔖𦄂𠁣𠠓𨞘𣑵𤄂𦑩𰍀𱤴𱁰𰍀𥅱𠦇𒊐
𤘵𠁃𠅴𧦂𡙄𱤴𱁰𦑩𰑵𨞘𧘄𨞘𡔘𤌔𢤉𒊐𠊔𢤔𡁩𥅒𧒑𢉀𠀦𥄅𠈄𦂀𧡡𠠓𥄐𦅙𱅣𨞘𣑵𨞘𣑵𡀗𦅙𱕴𒊐𥅒𠆗𨞘𦅙𥉩𥈹𨞘𣑵𠑅𥉒𠅔𱡧𰍀𦍨𠌹𡅐𧡡𒊐𢌒𠅔𱡧𱀸𠉐𠅔𱡧𡌧𠌖𨞘𡀗𦅙𦍨𱕴𒊐𥄅𠈄𣕘𢌒𱔲𢈵𱑖𠆗𡌧𠌖𦑩𒊐
𢉀𧒒𦐒𥦑𤆂𥔆𨞘𣑵𰍀𦔀𒊉𢉀𥄐𦅙𥄄𢉀𒊐𦐒𥦑𦂈𢌒𦂅𤄠𩦃𧥣𠀓𥄅𠈄𤚇𤚇𰑖𠡑𰍀𣑔𠍣𠆗𡌧𠌖𰍀𥅣𧡡𨞘𡙄𤌔𰍀𥤨𩕵𡙄𥤨𦔤𒊐𡔖𦄂𥄅𠈄𤍸𨞘𰍀𡒇𤘕𡙄𤘕𒊐𥄅𠈄𰑖𠑉𥄒𨞘𣑵𠑅𥉒𠅔𱡧𱀸𠉐𰍀𦍨𠌹𤑒𦅙𤐘𥄄𠡀𩚙𤘕𰍀𡌧𠌖𒊐𤐃𨦂𦅙𢌒𡔖𱀸𠉐𣘘𰍀𠄔𡅡𡌧𠌖𦐦𡁆𡉓𥌤𱀸𡌆𒊉𢌠𦁁𥤙𤈠𡙄𢉩𣑸𠅴𦚁𦐒𥄒𰁓𤘕𢌠𨞘𣑵𰍀𡑗𩦃𒊐
Notes
1. Details about the birth of mankind are taken from “7. The Diffusion of Modern Human beings”, III. The Origin of Mankind, Encarta 2005(DVD), Microsoft. (The Origin is in Japanese - Author). The four earliest civilizations in the world were the Mesopotamia Civilization, Egypt Civilization, Indus Valley Civilization, the Hwang Ho Civilization.
2. “Bronze Age”, As above.
3. CRED, EM-DAT and UNISDR press release, January 2012.
4. This is by no means to ignore the nuclear power station accidents which occurred at the Three Mile Island Plant (USA) and Chernobyl (former Soviet Union), nor the other tunnel accidents or disasters on a large or small scale in Japan or/and all over the world. We simply intend to pay more attention to more recent disasters.
5. Although passage through the Sasago Tunnel was restored on 28 December 2012 through the rush work by NEXCO Japan carried out within a month, it is not recovery of the tunnel, it is just a makeshift way used for the passing of long holiday within Japanese New Year. The tunnel can only use a single way for go and back by human control. Congestion in this area remains unsolved and, according to trial calculations, the cost of complete recovery will be more than 300 trillion in Japanese Yen (Kinich Ogata, Citation2012). Of course, this does not include the cost of recovery from psychological scars on the part of the bereaved family.
6. For example, damage from the nuclear power station accident at First Plant of Fukushima (TEPCO) on 11 March 2011 is not limited to the area of the disaster; the impact is continuing to this day and will continue long into the future, not least in terms of the effects it has had on the energy policies of Japan, the EU and America.
7. Of course there is the concept of relationship marketing proposed by Thoedore Levitt (Levitt, Citation1974; Levitt, Citation1983 etc.), but the “relationship” is imagined easily as meaning “member of family” in the derivation. It leads us to imagine the relationship to be some connection between family members related by birth. However, in business or daily life formally or personally, someone we often work or associate with something for mutual profit or benefit but nothing with a family of a blood relationship.