Attitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis

ABSTRACT

In this research study, students at a large urban university completed our questionnaire regarding leadership. The student’s opinions regarding leadership qualities are consistent with our literature review. Marketing leaders need to be creative, global thinkers, with integrity who can create innovative learning organizations, encourage diversity, and ensure employees are engaged in meaningful work that achieves sustainability and results in a competitive advantage.

在本次研究中，一家大型市区大学的学生完成了我们关于领导力的问卷。学生关于领导素质的意见与我们的文献研究一致。营销领导者必须具有创造力，是全球化的思想者，正直，能够创造创新学习型组织，鼓励多样性，并保证员工参与到有意义的工作中，能够实现可持续性并获得竞争优势

KEYWORDS:

• Leadership
• marketing leaders
• learning organizations
• employee engagement
• sustainability

关键词:

• 领导力
• 营销领导者
• 学习型组织
• 员工参与
• 可持续性

Disclosure statement

No potential conflict of interest was reported by the authors.