Abstract
The concept of indigenisation of social work knowledge has been widely used in relation to issues surrounding technology transfer and goodness-of-fit with the recipient of this knowledge. In this research, the authors present an analysis of the process by which social work technology in alcoholism treatment is transferred from the United States to India and indigenised to suit the socio-cultural context. Using qualitative methods, the study interprets the process by which local Indian knowledge is creatively used to culturally construct a model of intervention that is suitable for local Indian needs.