Ohio Livestock Producers’ Perceptions of Producing and Marketing Grass-Based Beef and Lamb

Abstract

Although small and mid-size cattle and sheep producers may be positioned to meet local market demand for grass-based meat and meat products, they share similar challenges as they consider converting to grass-based systems. A survey of Ohio beef and sheep producers reveals a number of underlying factors that influence the decision to convert a livestock management system to a grass-base including available infrastructure, knowledge and technical skills, financial costs and a desire to change their system. These findings demonstrate that there are substantive production and marketing issues that influence producer decisions to change an existing management system. A better understanding of the livestock production system and direct marketing opportunities can improve local food programs’ capacity to increase the supply of grass-based meat and meat products.

KEYWORDS:

• grass-based
• grain
• beef
• lamb
• farmer perceptions
• livestock systems