Agenda-Setting Research: Where Has It Been, Where Is It Going?

Abstract

Understanding the processes of influence in societies has intrigued generations of scholars. One method of studying such influence in modern democracy is to investigate mass media, public, and policy agendas, defined as issues or events that are viewed at a point in time as ranked in a hierarchy of importance. Research by communication scholars and other social scientists has typically conceptualized either the mass media agenda, the public agenda, or the policy agenda as a dependent variable in order to explain how it is influenced by other factors. This chapter (1) analyzes past research on agenda-setting in order to learn where this research literature is deficient and where it is sufficient and (2) synthesizes this research literature with a view toward learning important theoretical and methodological lessons for future agenda-setting research.