https://orcid.org/0000-0002-5469-5376
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ABSTRACT
This paper aims to investigate, summarize, and synthesize existing reviews of evidence relevant to memorable tourism experiences (MTE) and wellness tourism phenomena. An existing review of evidence and the contributions of publications from numerous scientific domains, extracted using Web of Science and Google Scholar databases, extending from 2010 to 2022, on memorable tourism experiences and wellness tourism phenomena, were comprehensively examined, summarised, and synthesised through systematic literature review and bibliometric analysis, employing VOSviewer software. Findings revealed key phrases in scientific publications predominantly on MTE in determining its antecedents, behavioral intentions, attachment to destinations, modelling MTE, and experiences associated with different niche tourism forms; yet, wellness tourism was not outlined among the key phrases. Though recent scholars have meticulously explored MTE, focusing diverse niche tourism forms, being an emergent niche tourist form, wellness tourism shows no evidence in MTE studies, indicating literature and empirical gap. Numerous standard and distinctive dimensions to measure MTE in diverse niche tourism forms, particularly the forms identified as sub-sections of wellness tourism, were identified that would be useful to develop MTE scale on wellness in future. Thus, identifying specific constructs to develop a scale on memorable wellness tourism experiences is suggested while recommending a separate scale.
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No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Shakila Dahanayake
Shakila Dahanayake is a senior lecturer, Department of Tourism & Hospitality Management, Faculty of Management Studies, Rajarata University of Sri Lanka, Mihintale, Sri Lanka and a PhD student in Tourism Management – University of Kelaniya, Sri Lanka. Her research interests are Tourism and Hospitality Marketing, Tourism and Hospitality Education, and Wellness Tourism.
Bandara Wanninayake
Bandara Wanninayake is a Professor in Marketing, Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya. PhD in Tomas Bata University, Czech Republic. His research interests and expertise are; Consumer Psychology, Consumer Behaviour, Retail Management, Marketing Management, Strategic Marketing, Services Marketing, Branding, and Customer Relationship Management.
Ruwan Ranasinghe
Ruwan Ranasinghe is a Professor in Tourism, Uva Wellassa University, Sri Lanka. PhD in Tourism Management (School of Tourism Management, Sichuan University, Chengdu, PRC). His research interests and expertise are; Tourism Planning and Management, Tourist Destination Marketing, Cultural and Heritage Tourism, Hospitality Management, Events Marketing and Management, and SDGs and Tourism.