ABSTRACT
Drawing on the dynamic capabilities perspective, we propose a research model that explains how data analytics management capability (DAMC) impacts interorganisational collaboration and business performance. Our model incorporates DA strategy as a moderator of the relationship between DAMC and collaboration. We test our model with a survey of 508 practitioners. Our findings suggest that while the DA innovator strategy fosters collaboration, it does not improve performance. In contrast, a more conservative DA strategy leads to higher strategic and operational performance. Our work highlights how leveraging DAMC facilitates effective interorganisational collaborations.
Disclosure statement
No potential conflict of interest was reported by the authors.
Data availability statement
The readers, with reasonable requests, can communicate with the corresponding author to obtain the data.