Self-medication in Vietnam: Why do consumers purchase medicines without prescriptions?

Abstract

Abstract: The research aims to establish the aspects that motivate individuals to buy medicines without prescription to self-medicate in Vietnam. A Health Belief Model diagram is used for the research, and a total of 426 valid answers are used for the data analysis. The outcomes prove that Perceived Threat, Perceived Benefits, Perceived Barriers, Perceived Self-efficacy and Modifying factors towards self-medication are the key reasons motivating individuals to buy medicine without prescription (self-medication) in Vietnam. The research shows several issues related to self-medication in Vietnam: Perceived Threat, Perceived Benefits, Perceived Barriers, and Perceived Self-efficacy.

Keywords:

• self-medication
• drug stores
• consumer behaviour
• health belief model
• Vietnam

Disclosure statement

Authors would like to thank Industrial University of Ho Chi Minh City for funding the research project.

Additional information

Funding

Authors would like to thank Industrial University of Ho Chi Minh City for funding the research project.