THE NEW MEDIA AND OUR POLITICAL COMMUNICATION DISCONTENTS: DEMOCRATIZING CYBERSPACE

Abstract

This article argues that the new interactive media have a 'vulnerable potential' to enhance public communications and enrich democracy, which can be realized only through appropriate policy support and imaginative institution building. After outlining the main shortcomings of the prevailing political communication system, certain elements of redemptive potential, inherent in distinctive features of the Internet, are identified. The policy implications of this analysis are then drawn for the public-service obligations of mainstream media, to ensure open access to new media platforms, and to create a 'civic commons' in cyberspace.

Keywords:

• Political Communication
• Internet
• Democracy
• New Media Policy
• Public Broadcasting