214
Views
57
CrossRef citations to date
0
Altmetric
Original Articles

Using Opinion Surveys to Track the Public's Response to a Bioterrorist Attack

, , &
Pages 83-92 | Published online: 15 Dec 2010
 

Abstract

To communicate effectively with the public during an emergency, health officials need to find out in real time what Americans know and believe, whom they trust, and what actions they are taking in response to the crisis. Short-duration surveys can provide vital information to guide public officials in their response to events and their communication efforts. Prior research has shown that such surveys, when statistically re-weighted, can offer timely results without unacceptable risk of bias. Using examples from public opinion surveys during the anthrax attacks of 2001, this article examines the role such surveys can play during a public health crisis.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.