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Original Articles

Web-based Survey Research: Lessons from the University of Akron Study

Pages 57-72 | Published online: 07 Feb 2007
 

Abstract

Survey research via the World Wide Web (WWW) has sparked an enormous interest in the social sciences. Because the WWW has the ability to reach millions of users worldwide, it is no surprise that researchers are interested in using the web to conduct surveys. This paper describes one such experience, a case study that shares our experiences using the 2Way application to administer a web-based survey, and discusses the implications of using the Internet for theory, research, and practice.

Notes

9. Burkey, J.; Kuechler, W.L. op cit.

12. Burkey, J.; Kuechler, W.L. op cit.

17. Sheehan, K. E-mail Survey Response Rates: A Review. Journal of Computer Mediated Communication, 2001, 6 (2). http://www.ascusc.org/jcmc/vol6/issue2/sheedan.html Sheehan, K.B.; Hoy, M.G. Using E-mail to Survey Internet Users in the United States: Methodology and Assessment. Journal of Computer Mediated Communication, 1999, 4 (3). Available at http://www.ascusc.org/jcmc/vol4/issue3/sheedan.html.

18. Sheehan, K.B.; Hoy, M.G., op cit.

19. Sheehan, K. , op cit.

23. Ibid.

24. Englis, B.G.; Solomon, M.R., op cit.

26. Sheehan, K., op cit.

27. Newport, F. Racial Profiling is Seen as Widespread, Particularly Among Young Black Men. 1999; The Gallup Organization, Available at: http://www.gallup.com/poll/releases/pr991209.asp.

28. Ibid.

30. Sheehan, K., op cit.

32. Englis, B.G.; Solomon, M.R. Coomber, R. Nesbary, D.K. Survey Research and the World Wide WebAllyn & Bacon: Needham Heights, MA; 2000; McCullough, D. Market research on the Web. Communication World, 1998, 15 (9) 29–31; McCullough, D. Web-based market research: The Dawning of a New Age. Direct Marketing 1998, 61 (8) 36–38; Yoffie, A.J. The “Sampling Dilemma” is No Different On-line. Marketing Technology, 1998; 16.

33. Yoffie, A.J., op cit.

34. Babbie, E.R., op cit.

36. Nesbary, D.K., op cit.

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