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Abstract
Natural history, observational, and interview data from a study of two anti-pornography crusades and the social movement organizations which created and directed them are used to assess nine propositions formulated by Zald and Ash (1966) concerning the structure and dynamics of social movement organizations. The Zald-Ash propositions were formulated from the literature on national, established social movement organizations. This paper explores the applicability of the propositions to those organizations which are small and emerging.
The propositions are generally supported. Discrepancies are accounted for by the significant influence of leadership orientation, goal specificity, and incentive structure in determining other structural and dynamic characteristics of small or emerging social movement organizations.