Structuring Political Opinions: Attitude Consistency and Democratic Competence among the U.S. Mass Public

Abstract

Political democracy assumes that citizens can form consistent political attitudes that guide their political actions, thereby communicating political preferences to elites. Responding to the longstanding debate about the democratic competence of the U.S. mass public, we use a multitiered framework of opinion formation to describe the structure of mass opinion, showing that the mass public displays relatively consistent responses across multiple issues and uses these to evaluate presidential candidates. Confirmatory factor analysis allows us to examine multiple models of political attitudes, showing the best fit to be three positively correlated general orientations for economic, social, and racial issues. We find no significant racial or educational differences in the structuring of these attitudes but some evidence of “race-coding” of economic issues and class differences in levels of support for economic and social liberalism. Liberal/conservative self-identification operates as a basic structuring principle for organizing these general orientations with liberals and conservatives assigning different salience to specific issues. These general political orientations, in turn, influence presidential evaluations net of party loyalties. Although the mass public may not be ideologically sophisticated, it is “deliberative and reasonable” in its political thinking and, in this sense, democratically competent.