Maximising revenue from nurse clinics

ABSTRACT:

In order to maximise revenue in a nurse clinic, certain steps and considerations should be taken into account. It is important to determine what it is hoped is going to be achieved and how this is to be done. A veterinary nurse embarking on a nurse clinic should give consideration to the market at which she is aiming and what sales skills she requires in order to achieve her objectives.

Additional information

Notes on contributors

Ray Girotti

Ray Girotti MBA CVPM

Ray is the hospital manager for North Downs Specialist Referrals, a multi-disciplinary referral centre in Surrey. He has an MBA and the Certificate in Veterinary Practice Management (CVPM). He has over 15 years’ experience in veterinary practice management and, prior to this, worked in and around veterinary practice for over eight years in a variety of nursing and commercial roles.