Why Create Value for Others? An Exploration of Social Entrepreneurial Motives

Abstract

Social entrepreneurs create value for and with target communities in need. This paper responds to calls for research addressing social entrepreneurs’ drive to benefit others. We draw from psychology to augment the understanding of motives in entrepreneurship before conducting a phenomenon‐driven, instrumental case study of social entrepreneurs’ motives. We find some emotions, such as entrepreneurial passion and frustration, lead to self‐oriented motives, while sympathy and empathy are precursors for other‐oriented motivations, such as altruism and social justice. This work provides a theoretical platform for future studies in entrepreneurial motivation that addresses the importance of nonfinancial motives and associated rewards for fostering engagement in the sector.

Additional information

Notes on contributors

Jennifer Ruskin

Jennifer Ruskin is Deputy Academic Director of the Professional and Community Engagement program in the Faculty of Business and Economics at Macquarie University.

Richard G. Seymour

Richard G. Seymour is Director of the Entrepreneurship and Innovation Program at The University of Sydney Business School.

Cynthia M. Webster

Cynthia M. Webster is Associate Professor of Marketing and Management at Macquarie University.