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Abstract
This study examined the relationship between firm resources, strategic orientation, and performance in small retail firms. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n = 384) showed resources positively related to performance were informational (business information systems) and access to financial capital. Strategic orientation (prospector and defender/analyzer) were positively related to performance. Further, both a prospector and defender/analyzer orientation positively mediated the relationship between resources and performance, the former being the stronger mediator. The results of this study demonstrate which firm resources relate to small retail firm performance, and the positive effect, in particular, of a prospector strategic orientation.
Notes
1 Following Rucker et al. (Citation2011), the term “partial” mediation is not used, as is the traditional practice when the direct effect is not reduced to zero in the presence of the mediator. These authors argue that due to the sensitivity of mediation effects to sample size and total effect size, the idea of “partial” versus “full” mediation is meaningless.
Additional information
Notes on contributors
Louise Grimmer
Louise Grimmer is Lecturer in Marketing in the Tasmanian School of Business and Economics, University of Tasmania.
Morgan P. Miles
Morgan P. Miles is Professor in Entrepreneurship in the School of Management and Marketing, Charles Sturt University Faculty of Business.
John Byrom
John Byrom is Lecturer in Marketing in the Manchester Business School, University of Manchester.
Martin Grimmer
Martin Grimmer is Professor in Marketing in the Tasmanian School of Business and Economics, University of Tasmania.
