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Pages 30-52 | Published online: 11 Nov 2019
 

Abstract

This paper proposes a new theory called Humane Entrepreneurship (HumEnt) and identifies areas for future development of knowledge. The new theory integrates in the Entrepreneurial Strategic Posture (ESP) three different concepts: Entrepreneurial Orientation, Sustainable Orientation, and Humane Resource Orientation. From this perspective, HumEnt theory can be considered an extension of previous research but with a new model for consideration. The components of the HumEnt theory and their relationships are outlined in an initial panel of propositions. HumEnt theory can help address the challenges present in creating a more sustainable world. Finally, a research agenda and questions are presented for future consideration.

Additional information

Notes on contributors

Roberto Parente

Roberto Parente is Professor of Management & Innovation Systems/DISA‐MIS at the University of Salerno, Italy.

Ayman Eltarabishy

Ayman ElTarabishy is Professor of Management at the School of Business, the George Washington University.

Massimiliano Vesci

Massimiliano Vesci is Associate Professor of Strategic Management, University of Salerno, Italy.

Antonio Botti

Antonio Botti is Associate Professor of Business Management, University of Salerno, Italy.

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