Invisible feminists? Social media and young women’s political participation

Abstract

Considering insights from ‘third-wave’ literature, this paper examines the impact of young women’s online activism on the visibility of feminist engagement in New Zealand. Drawing on 40 interviews with women of all ages who are concerned with women’s political issues in New Zealand, I identify a generational divide in the ways these women participated in feminist activities and I argue that online activism is a key form of participation for many young women. Since online activism is only visible to those who use it, this form of participation hides many young women’s activities from the wider public and from politically active women of older generations. Many of my older interview participants were not aware of the political energy young women put into online communities such as blogs and Facebook. Thus they expressed concern that there would not be enough young women to pick up their work once they retired. However, the young women in my study used new media to connect with and support each other, to have political discussions and to organize events in the ‘real world’. The young women valued new media for its flexibility, accessibility and ability to reach large groups of people. Moreover, they appreciated its easy and low-cost use. The paper concludes that political online work offers many opportunities for feminist participation, but it excludes people not using new media, and thus contributes to the enhancement of a generational divide among women engaging with feminism.

• feminist generations
• online activism
• New Zealand
• third-wave feminism
• women’s movement

Additional information

Notes on contributors

Julia Schuster

Author biography

Julia Schuster studied Sociology at the University of Vienna in Austria and has worked as a research assistant at the Austrian Academy of Sciences. In 2010 she joined the Department of Sociology at the University of Auckland as a PhD candidate and is working on her thesis which examines the contemporary women’s movement in New Zealand. Her research interests include feminist activism, intersectionality and social movements.