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Articles

New Zealanders’ attitudes to Asia and Asian peoples

An exceptional case?

 

Abstract

The geopolitical reorientation of New Zealand from Britain to Asia has occurred over recent decades, and is manifested in the changing mix of New Zealand’s trading partners and in an altered demographic profile for the country. By 2014, seven of New Zealand’s top 10 trading partners were in Asia. New Zealand had multiple Asian-language newspapers, television and radio stations, and websites. In 2013, 23% of Aucklanders were Asian, and by 2021, it is anticipated that almost 30% of Aucklanders will be Asian, a mix of those born in New Zealand and born elsewhere. The issue that is explored here is how opinions have changed in response to – or alongside – these changing geopolitical connections and a much more significant Asian presence in terms of a domestic demography. Given the relative rapidity of the change to the latter and the significance of the shift of alignment, especially in relation to trade (from Europe to Asia), do public opinion data reflect an enduring or new level of anxiety, or is there evidence of an accommodation and an acceptance? As the material presented in this article indicates, New Zealanders are largely positive about the economic benefits of this realignment, but there are signs of ambivalence to the changed demography of New Zealand, including signs of particular concern among Māori.

Additional information

Notes on contributors

Andrew Butcher

Author biographies

Andrew Butcher is Director, Research at the Asia New Zealand Foundation. He has held visiting fellowships at the Institute of Southeast Asian Studies in Singapore and in Political Science and International Relations programme at Victoria University of Wellington, New Zealand and participated in the State Department’s International Visitor Leadership Program in the USA. He holds degrees in history and criminology from Victoria University of Wellington and a PhD in sociology from Massey University, New Zealand. Andrew is the President of the Population Association of New Zealand.

Paul Spoonley is a Distinguished Professor at Massey University and the Pro Vice Chancellor of the College of Humanities and Social Sciences. Recent books include Welcome to Our World? Immigration and the Reshaping of New Zealand and Diverse Nations, Diverse Responses. Approaches to Social Cohesion in Immigrant Societies, both published in 2012. He was awarded a Fulbright Senior Scholar award in 2010 to spend some time researching second generation identities at the University of California Berkeley. He is a Fellow of the Royal Society of New Zealand and the recipient of their Science and Technology Medal for his contributions to cross-cultural understanding.

Phil Gendall is an Emeritus Professor of Marketing from Massey University and a Senior Research Fellow at the University of Otago. His main areas of interest are market and social research, particularly aspects of survey research methodology, question wording and questionnaire design. For more than 20 years he led New Zealand’s involvement in the International Social Survey Programme and he has also been a contributor to Massey University’s New Settlers Programme of research into immigration in New Zealand. Professor Gendall has published in a number of journals including International Journal of Market Research, International Journal of Public Opinion Research, Journal of Public Policy and Marketing, Asian and Pacific Migration Journal, BMC Public Health and Tobacco Control.

Paul Spoonley

Author biographies

Andrew Butcher is Director, Research at the Asia New Zealand Foundation. He has held visiting fellowships at the Institute of Southeast Asian Studies in Singapore and in Political Science and International Relations programme at Victoria University of Wellington, New Zealand and participated in the State Department’s International Visitor Leadership Program in the USA. He holds degrees in history and criminology from Victoria University of Wellington and a PhD in sociology from Massey University, New Zealand. Andrew is the President of the Population Association of New Zealand.

Paul Spoonley is a Distinguished Professor at Massey University and the Pro Vice Chancellor of the College of Humanities and Social Sciences. Recent books include Welcome to Our World? Immigration and the Reshaping of New Zealand and Diverse Nations, Diverse Responses. Approaches to Social Cohesion in Immigrant Societies, both published in 2012. He was awarded a Fulbright Senior Scholar award in 2010 to spend some time researching second generation identities at the University of California Berkeley. He is a Fellow of the Royal Society of New Zealand and the recipient of their Science and Technology Medal for his contributions to cross-cultural understanding.

Phil Gendall is an Emeritus Professor of Marketing from Massey University and a Senior Research Fellow at the University of Otago. His main areas of interest are market and social research, particularly aspects of survey research methodology, question wording and questionnaire design. For more than 20 years he led New Zealand’s involvement in the International Social Survey Programme and he has also been a contributor to Massey University’s New Settlers Programme of research into immigration in New Zealand. Professor Gendall has published in a number of journals including International Journal of Market Research, International Journal of Public Opinion Research, Journal of Public Policy and Marketing, Asian and Pacific Migration Journal, BMC Public Health and Tobacco Control.

Phil Gendall

Author biographies

Andrew Butcher is Director, Research at the Asia New Zealand Foundation. He has held visiting fellowships at the Institute of Southeast Asian Studies in Singapore and in Political Science and International Relations programme at Victoria University of Wellington, New Zealand and participated in the State Department’s International Visitor Leadership Program in the USA. He holds degrees in history and criminology from Victoria University of Wellington and a PhD in sociology from Massey University, New Zealand. Andrew is the President of the Population Association of New Zealand.

Paul Spoonley is a Distinguished Professor at Massey University and the Pro Vice Chancellor of the College of Humanities and Social Sciences. Recent books include Welcome to Our World? Immigration and the Reshaping of New Zealand and Diverse Nations, Diverse Responses. Approaches to Social Cohesion in Immigrant Societies, both published in 2012. He was awarded a Fulbright Senior Scholar award in 2010 to spend some time researching second generation identities at the University of California Berkeley. He is a Fellow of the Royal Society of New Zealand and the recipient of their Science and Technology Medal for his contributions to cross-cultural understanding.

Phil Gendall is an Emeritus Professor of Marketing from Massey University and a Senior Research Fellow at the University of Otago. His main areas of interest are market and social research, particularly aspects of survey research methodology, question wording and questionnaire design. For more than 20 years he led New Zealand’s involvement in the International Social Survey Programme and he has also been a contributor to Massey University’s New Settlers Programme of research into immigration in New Zealand. Professor Gendall has published in a number of journals including International Journal of Market Research, International Journal of Public Opinion Research, Journal of Public Policy and Marketing, Asian and Pacific Migration Journal, BMC Public Health and Tobacco Control.

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