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Journal of Communication in Healthcare
Strategies, Media and Engagement in Global Health
Volume 3, 2010 - Issue 1
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Articles

Case study: Emotional intelligence as a differentiator in values-based healthcare communication

Pages 62-77 | Published online: 18 Jul 2013
 

Abstract

This case study was designed to identify possible independent variables in relation to communication patterns within a constant set of cultural values. The convenience sample included 53 physicians with a 100 percent response rate. Cultural values were identified using the Hofstede cultural dimensions and through self report data. Individual level differences were measured using a series of pen and paper assessments. These included locus of control, self-monitoring, and an emotional intelligence (EI) assessment. The physicians recently completed the Meyers Briggs Type Indicator® instrument. Participants viewed a videoclip and were asked to answer four questions relating to communication patterns within the clip. These results were then analyzed with the individual level differences, along with the gender and age data using correlational analysis. The results were used to develop a Values-Based EI Behavioral Model (VEB) in which EI plays a key role.

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