Abstract
By drawing together existing data on local authority social worker recruitment and retention with data on students qualifying from social work diploma (DipSW) and degree programmes, this paper presents findings from a case study designed to evaluate social work workforce intelligence within a sub-region of the West Midlands. Qualitative and quantitative methods included key informant interviews, a DipSW graduate questionnaire survey (followed by semi-structured interviews), social work degree student profiles and existing data and document analysis. Key findings show that practice placements influence employment choices, a good learning culture supports recruitment and retention, and workforce and practice learning opportunity data could be drawn together. The paper concludes with clear implications and recommendations for policy and practice for recruitment and retention of social workers. A model planning tool to match recruitment needs (demand) with numbers of students on qualifying social work programmes (supply) is proposed.