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Abstract
Desirability is an important factor in assigning and evaluating names. The Name Connotation Profile (NCP) characterizes name desirability by six factors that are implied by names: Success, Morality, Popularity, Warmth, Cheerfulness, and Masculine-Feminine. Representative findings obtained with the Name Connotation Profile differentiate the connotations between, e.g., nicknames versus given names, conventionally versus unconventionally-spelled names, long versus short names, and men's versus women's names. A number of applications of the Name Connotation Profile are noted.