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Abstract
All NCAA Division III head men's basketball coaches were surveyed to determine how important they believed 20 specific mental attributes were to the success of players and how 6 specific academic related items were to the success of programs. Means of a five point Likert-scale from very important (5) to very unimportant (1) were analyzed. Mental attributes of players considered very important at the highest rates were <i>mental toughness</i> (82.7%), <i>coping against adversity</i> (73.3%), <i>self-confidence</i> (74.1%), <i>in-game decision making</i> (81.0%), and <i>training hard to improve performance</i> (76.7%). The academic related item considered very important at the highest rate was having an <i>academic support program</i> (72.4%). Coaches should further emphasize the aforementioned items in order to improve the success of their players and programs.