Abstract
This article demonstrates advantages of using nonorthogonal resolution IV designs for running small screening experiments when the primary goal is identification of important main effects (MEs) with a secondary goal of entertaining a small number of potentially important second-order interactions. This is accomplished by evaluating the structure and performance of designs obtained by folding over small efficient nonorthogonal resolution III designs and comparing them with more commonly used orthogonal resolution III designs of comparable size, such as fractional factorials and Plackett–Burman designs. The folded-over designs are available for a wider class of run sizes and perform as well as or better than resolution III competitors in selecting the correct model when a few active two-factor interactions are present and significantly outperform resolution III competitors in terms of correctly identifying MEs. A simple two-step procedure is proposed for analyzing data from such designs that separates the goals and is well suited for sorting through likely models quickly.