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The Information Asset

Data Mining: Exploring the Corporate Asset

Pages 68-71 | Published online: 21 Dec 2006
 

Abstract

Data mining, as a methodology, is a set of techniques used to uncover previously obscure or unknown patterns and relationships in very large databases. the ultimate goal is to arrive at com-prehensible, meaningful results from extensive analysis of information. For companies with very large and complex databases, discovery-based data mining approaches must be implemented to realize the complete value that data offers.

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