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Abstract
E-business is heralding what is being called “the new economy.” To help managers negotiate this new business landscape, this article proposes a strategic breakout methodology for transforming organizations into E-businesses. This four-stage methodology makes use of SWOT (strengths, weaknesses, opportunities, threats) analysis, and each of the four stages has its own activities, tasks, and outputs. By giving executives a tool that is familiar (SWOT) and yet targeted to this fast-changing environment, companies can quickly react to changes in their own environments.