An E-Strategy for Online E-Business

Abstract

Both new E-business start-ups and current businesses that are investigating the possibility of migrating to an E-business system need to have an E-strategy. However, the potential E-business needs to decide on whether it will be focused on business processes or whether it will force action on the real business needs to sustain long-term longevity. To stay competitive today, businesses must realize that the customer is becoming more and more important. Hence the market has developed into a customer-driven market, with businesses becoming customer-centric, if they are not already, and not purely business-centric as in the past. This article investigates and develops a comprehensive E-strategy to enable a review of an E-business's needs. Issues that are addressed here will have an impact on how businesses achieve their desired goals. By following guidelines outlined in this article, which highlight both critical success factors and potential problems, an E-business will be able to evaluate whether it is ready to move forward and commit wholeheartedly to the new channel of business.