![Sample our Computer Science journals, sign in here to start your access, latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5928/TOC-Subject-Sample-2021-Computer-Science.jpg"})
Abstract
Trust is key in any relationship and it is especially vital in the one between trading partners. E-commerce technology can be used to foster trust in B2B partnerships, but it cannot guarantee it. As this case study reveals, “soft skills” are just as crucial in cultivating trading partner trust.