Managing Information for Effective Business Partner Relationships

Abstract

Partner Relationship Management (PRM) is an information strategy that employs a set of applications focused on directly impacting an enterprise and its business partners' sales and services. Web services employ a distributed computing architecture that consists of many different computers that communicate over the Internet to form one system. the communication standards and protocols used in Web services are universally accepted. These Web services can be requested by client applications: Web based, windows, or mobile devices. This article presents an overview of PRM and Web services, and discusses the potential for improving partner relationship processes through the use of Web services.