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Abstract
A number of scholars have speculated that religious people will be less likely than others to ascribe either fatalistic or deterministic powers to genes, opting instead to leave freedom as a choice for both God and humans. This research investigates the role of religious faith (RF) on behavioral health outcomes associated with information about genes and health, as well as its role as a gatekeeper to media information about genes and health. This research is based on the results of a survey of 858 members of the lay public, including northeastern and southeastern rural and urban participants. Findings are considered within frameworks of audience segmentation principles associated with RF.