Crossing Borders: Media Management Research in a Transnational Market Environment

Abstract

Transnational management issues are increasingly important in the media industry. This project examined research on the management strategies that media corporations employ as they move into overseas markets and the management issues that they face once they get there. The study concludes that research on transnational media management has been sparse and fragmented. It identifies questions that should be addressed in the future, if scholars are to better understand the behavior of global media corporations.