Advanced search
Publication Cover
Journal of Media Economics Volume 15, 2002 - Issue 2
Submit an article Journal homepage
1,401
Views
69
CrossRef citations to date
0
Altmetric
Original Articles

An Explorative Study on the Market Relation Between Online and Print Newspapers

Hsiang Iris Chyi
&
Dominic L. Lasorsa
Pages 91-106 | Published online: 17 Nov 2009
 
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Abstract

A random-sample telephone survey was conducted in Austin, Texas, to investigate the public's response to local, regional, and national newspapers' print and online editions. Print readership was strongest among readers of that same newspaper's online edition. The substantial overlap of online and print readerships for the local daily suggests the potential of a complementary product relation. The print format was preferred-even among Internet users-when compared with the online edition, other things being equal.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related Research Data

Understanding the drivers of cable TV cord shaving with big data
Source: Informa UK Limited
A structural model linking preference, use, and paying intent
Source: Informa UK Limited
Strategic challenges of newspaper publishing in an international perspective
Source: SAGE Publications
Is multi-platform news consumption a reality?
Source: Informa UK Limited
Online News Consumption Research: An Assessment of Past Work and an Agenda for the Future
Source: SAGE Publications
A review of recent research on online news production
Source: SAGE Publications
An Empirical Study of Factors that Influence the Willingness to Pay for Online News
Source: Informa UK Limited
Examining the effectiveness of Facebook and Twitter as news platforms
Source: Informa UK Limited
Multiplatform newspaper readership in the United States, 2007–2015
Source: Informa UK Limited
What Do Americans Really Want to Know? Tracking the Behavior of News Readers on the Internet
Source: Oxford University Press (OUP)
Routine and nonroutine performance information: an assessment about substitution and complementarity
Source: Informa UK Limited
Demystifying the demand relationship between online and print products under one newspaper brand: the case of Taiwan and the emergence of a universal pattern
Source: Informa UK Limited

Linking provided by 

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.