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Abstract
The purpose of this study was to re-examine the factor structure of the Spectator Decision-Making Inventory through a confirmatory factor analysis. The inventory was developed by Zhang, Pease, Hui, and Michaud (1995), to measure factors affecting the attendance of men's professional basketball games, and consists of 15 items under 4 factors: Game Promotion, Home Team, Opposing Team, and Schedule Convenience. Spectators (N = 685), from 5 regular season home games of a National Basketball Association team, responded to the inventory. Procedures in the Windows LISREL 8.12 (Jöreskog & Sörbom, 1993a) computer program were utilized. The maximum likelihood estimation was adopted. With some minor respecifications by removing 2 items, the model provided a good fit to the data (e.g., RMSEA = .10, SRMR = .056, GFI = .90, CFI = .91), supporting a 4-factor structure. Researchers and practitioners may utilize the inventory to conduct in-arena or mail-out surveys.
