Are the Beautiful Good in Hollywood? An Investigation of the Beauty-and-Goodness Stereotype on Film

Abstract

Physically attractive individuals are often viewed more favorably than unattractive people on dimensions that are weakly related or unrelated to physical looks, such as intelligence, sociability, and morality. Our study investigated the role of U.S. films in this "beauty-and-goodness" stereotype. In Study 1, we established that attractive characters were portrayed more favorably than unattractive characters on multiple dimensions (e.g., intelligence, friendliness) across a random sample from 5 decades of top-grossing films. The link between beauty and positive characteristics was stable across time periods, character sex, and characters' centrality to the plot. Study 2 established that exposure to highly stereotyped films can elicit stronger beauty-and-goodness stereotyping. Participants watching a highly biased film subsequently showed greater favoritism toward an attractive graduate school candidate (compared with ratings of an unattractive candidate) than participants viewing a less biased film.