Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be?

Abstract

Feminist phase theory provides a classification system for analyzing any evolution in our thinking about women across the disciplines. The 2-fold purpose of this article is, first, to suggest further avenues through which to apply Tetreault's (1985) groundbreaking work and, second, to propose a sixth stage relevant to public relations research. Feminist phase theory defines 5 phases of such research: male scholarship, compensatory, bifocal, feminist, and multifocal. Now, 6 years into the new millennium, I propose adding a sixth, integrative phase. That stage, I argue, will conceptualize women and men in public relations not only as communication professionals, but as human beings often struggling to integrate their work, family, and community lives.