![Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5931/TOC-Subject-Sample-2021-Economics-Finance-Business-Industry.jpg"})
Abstract
In an era when networks can no longer be counted on to provide either double-digit ratings or compensation, affiliate preemption of programming has risen. This study examines the interplay between market factors, program preemption practices, and the viability of the network-affiliate relation, using data collected from a survey of station general managers. Findings reveal serious concerns surrounding network compensation cuts and a moderately pessimistic view about the future of network-affiliate relations.