![Sample our Humanities journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5939/TOC-Subject-Sample-2021-Humanities.jpg"})
Abstract
Viewing motivations, program preferences, and demographics were examined regarding their importance in determining subscriptions to cable and pay cable. The sample (N = 1,199) represented three ethnic groups: Whites, African Americans, and Hispanics. Cable/pay cable subscribers reported higher satisfaction when watching TV. African Americans and Hispanics were most likely to subscribe to pay channels. Pay subscribers were likely to own a videocassette recorder, have higher income, and watch TV more for entertainment and diversionary reasons.
